{"id":1110,"date":"2014-03-04T09:00:00","date_gmt":"2014-03-04T08:00:00","guid":{"rendered":"https:\/\/www.oliva-allegra.com\/google-adwords-radionice-2\/"},"modified":"2014-03-04T09:00:00","modified_gmt":"2014-03-04T08:00:00","slug":"google-adwords-radionice","status":"publish","type":"post","link":"https:\/\/oliva-allegra.com\/en\/edukacije-za-privatne-iznajmljivace\/google-adwords-radionice\/","title":{"rendered":"Google AdWords workshops"},"content":{"rendered":"<h3>The &#8220;Google AdWords Basics&#8221; workshop will be held on <strong>23 MAY 2015<\/strong>, starting at <strong>9:00 a.m.<\/strong><\/h3>\n<p>The company <a href=\"http:\/\/www.klikeri.hr\/edukacija\/radionica-google-adwords.html\">Klikeri d.o.o.<\/a>, in cooperation with the Wallner school, runs <strong>workshops for owners of private accommodation, small family-run hotels and businesses who want to manage their own AdWords campaign <\/strong>at a high level of professionalism and efficiency. Google AdWords is the most popular advertising network, used by over a million advertisers.<\/p>\n<p><span style=\"font-size: 10pt\">At the workshop you will learn <strong>how to advertise through the Google AdWords<\/strong> advertising network. Google AdWords is the most popular advertising network, used by over a million advertisers. Participants will become familiar with <strong>how to precisely focus their efforts<\/strong> online on a targeted population, <strong>how to advertise their services and products, and how to achieve optimal results<\/strong>.<\/span><\/p>\n<p><span style=\"font-size: 10pt\">The workshop will cover the following topics:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 10pt\">setting up and launching a Google AdWords campaign<\/span><\/li>\n<li><span style=\"font-size: 10pt\">creating ad groups and selecting optimal keywords<\/span><\/li>\n<li><span style=\"font-size: 10pt\">creating text and graphic ads<\/span><\/li>\n<li><span style=\"font-size: 10pt\">geotargeting, demographic targeting, targeting by occupation or habits of internet users<\/span><\/li>\n<li><span style=\"font-size: 10pt\">the first steps in campaign optimization<\/span><\/li>\n<li><span style=\"font-size: 10pt\">reading reports and interpreting the feedback results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 10pt\">The lecturers are:<\/span><\/p>\n<p><span style=\"font-size: 10pt\"><strong>Tomislav Zovi\u0107<\/strong>, one of the few holders of the Google Analytics and Google AdWords certificates in Croatia. He has 14 years of work experience in building websites and managing internet projects, and is familiar with all SEO methods and tools for effectively increasing website traffic and analyzing visitors.<\/span><\/p>\n<p><span style=\"font-size: 10pt\"><span style=\"font-size: 10pt\"><strong>Niki De\u0161kovi\u0107<\/strong>, owner of the company Internet partner d.o.o., which specializes in developing internet technologies for tourism. For over 10 years he has held numerous workshops and presentations and published professional articles closely related to these topics. <\/span><span style=\"font-size: 10pt\">He is also a certified Google partner.<\/span><\/span><\/p>\n<h4 style=\"margin-bottom: 7.5pt;line-height: 18pt\"><strong>Each participant receives:<\/strong><\/h4>\n<ol>\n<li>An <strong>individual Google campaign tailored to their own services<\/strong> or products, created under the lecturers&#8217; mentorship (for comparison, <strong>the cost of a specialized agency to create a Google campaign ranges from about 700 HRK<\/strong> upwards)<\/li>\n<li>Under a special offer in cooperation with Google for new users \u2013 a <strong>gift voucher of 400 HRK<\/strong> for advertising<\/li>\n<li>A <strong>certificate<\/strong> of completed Google AdWords training<\/li>\n<\/ol>\n<p><em>Duration: <strong>8 school hours<\/strong><\/em><br \/><em>Date and time: <strong>10 May 2014, from 9 a.m. to 4:00 p.m. <\/strong>(5-minute breaks and a long break from 12:15 p.m. to 12:45 p.m.)<\/em><br \/><em>Venue: <strong>Split, Makarska 36, Wallner school<\/strong><\/em><br \/><em>Workshop format: <strong>lectures, group discussion, exercises, creation of a real individual campaign tailored to the participant&#8217;s needs<\/strong><\/em><br \/><em>Participants per group: <strong>12 (maximum)<\/strong><\/em><\/p>\n<p><span style=\"font-size: 10pt\">Price of the basic Google AdWords workshop: <strong>999.00 HRK<\/strong><br \/><\/span><\/p>\n<p><span style=\"font-size: 10pt\"><a href=\"http:\/\/goo.gl\/WeqQZi\"><strong>Sign up <\/strong><\/a>using the online form.<\/span><\/p>\n<h3><span style=\"font-size: 10pt\">Detailed content of the topics covered:<\/span><\/h3>\n<ol style=\"list-style-type: upper-roman\">\n<li>\n<h4><span style=\"font-size: 10pt\">Introduction to Google AdWords<\/span><\/h4>\n<ol style=\"list-style-type: upper-roman\">\n<li><span style=\"font-size: 10pt\">General information about Google AdWords<\/span><\/li>\n<li><span style=\"font-size: 10pt\">How to start using AdWords<\/span><\/li>\n<\/ol>\n<\/li>\n<li>\n<h4><span style=\"font-size: 10pt\">Basics of AdWords accounts and campaigns<\/span><\/h4>\n<ol style=\"list-style-type: upper-roman\">\n<li><span style=\"font-size: 10pt\">Account management &#8211; basics<\/span><\/li>\n<li><span style=\"font-size: 10pt\">Campaign management &#8211; basics<\/span><\/li>\n<li><span style=\"font-size: 10pt\">Ad group management &#8211; basics<\/span><\/li>\n<\/ol>\n<\/li>\n<li>\n<h4><span style=\"font-size: 10pt\">AdWords ad formats<\/span><\/h4>\n<ol style=\"list-style-type: upper-roman\">\n<li><span style=\"font-size: 10pt\">General information about AdWords ad formats<\/span><\/li>\n<li><span style=\"font-size: 10pt\">Guidelines for creating AdWords ads and best practices<\/span><\/li>\n<\/ol>\n<\/li>\n<li>\n<h4><span style=\"font-size: 10pt\">Ad targeting and placement on pages<\/span><\/h4>\n<ol style=\"list-style-type: upper-roman\">\n<li><span style=\"font-size: 10pt\">General information about ad targeting and placement<\/span><\/li>\n<li><span style=\"font-size: 10pt\">Keywords and keyword targeting<\/span><\/li>\n<li><span style=\"font-size: 10pt\">Targeting by ad language and location<\/span><\/li>\n<li><span style=\"font-size: 10pt\">Targeting through ad placement on the Display Network<\/span><\/li>\n<\/ol>\n<\/li>\n<li>\n<h4><span style=\"font-size: 10pt\">AdWords bidding and budgeting<\/span><\/h4>\n<ol style=\"list-style-type: upper-roman\">\n<li><span style=\"font-size: 10pt\">General information about AdWords bidding<\/span><\/li>\n<li><span style=\"font-size: 10pt\">General information about AdWords budgeting<\/span><\/li>\n<\/ol>\n<\/li>\n<li>\n<h4><span style=\"font-size: 10pt\">AdWords ad quality<\/span><\/h4>\n<ol style=\"list-style-type: upper-roman\">\n<li><span style=\"font-size: 10pt\">The quality of AdWords ads and the corresponding website<\/span><\/li>\n<\/ol>\n<\/li>\n<li>\n<h4><span style=\"font-size: 10pt\">Monitoring campaign performance and tracking conversions<\/span><\/h4>\n<ol style=\"list-style-type: upper-roman\">\n<li><span style=\"font-size: 10pt\">General information about campaign monitoring and conversion tracking<\/span><\/li>\n<\/ol>\n<\/li>\n<li>\n<h4><span style=\"font-size: 10pt\">Optimizing campaign performance<\/span><\/h4>\n<ol style=\"list-style-type: upper-roman\">\n<li><span style=\"font-size: 10pt\">General information about campaign optimization<\/span><\/li>\n<li><span style=\"font-size: 10pt\">Optimizing AdWords campaigns and ad groups<\/span><\/li>\n<li><span style=\"font-size: 10pt\">Optimizing websites and the subpages the ads lead to (landing page)<\/span><\/li>\n<\/ol>\n<\/li>\n<li>\n<h4><span style=\"font-size: 10pt\">Examples from practice<\/span><\/h4>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;Google AdWords Basics&#8221; workshop will be held on 23 MAY 2015, starting at 9:00 a.m. The company Klikeri d.o.o., in cooperation with the Wallner school, runs workshops\u2026<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,3],"tags":[],"class_list":["post-1110","post","type-post","status-publish","format-standard","hentry","category-education-for-private-renters-en","category-edukacije-za-privatne-iznajmljivace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google AdWords workshops | Oliva Allegra hospitality<\/title>\n<meta name=\"description\" content=\"The &quot;Google AdWords Basics&quot; workshop will be held on 23 MAY 2015, starting at 9:00 a.m. The company Klikeri d.o.o., in cooperation with the Wallner\u2026\" \/>\n<meta name=\"robots\" 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