Google AdWords workshops

The “Google AdWords Basics” workshop will be held on 23 MAY 2015, starting at 9:00 a.m.

The company Klikeri d.o.o., in cooperation with the Wallner school, runs workshops for owners of private accommodation, small family-run hotels and businesses who want to manage their own AdWords campaign at a high level of professionalism and efficiency. Google AdWords is the most popular advertising network, used by over a million advertisers.

At the workshop you will learn how to advertise through the Google AdWords advertising network. Google AdWords is the most popular advertising network, used by over a million advertisers. Participants will become familiar with how to precisely focus their efforts online on a targeted population, how to advertise their services and products, and how to achieve optimal results.

The workshop will cover the following topics:

• setting up and launching a Google AdWords campaign
• creating ad groups and selecting optimal keywords
• creating text and graphic ads
• geotargeting, demographic targeting, targeting by occupation or habits of internet users
• the first steps in campaign optimization
• reading reports and interpreting the feedback results

The lecturers are:

Tomislav Zović, one of the few holders of the Google Analytics and Google AdWords certificates in Croatia. He has 14 years of work experience in building websites and managing internet projects, and is familiar with all SEO methods and tools for effectively increasing website traffic and analyzing visitors.

Niki Dešković, owner of the company Internet partner d.o.o., which specializes in developing internet technologies for tourism. For over 10 years he has held numerous workshops and presentations and published professional articles closely related to these topics. He is also a certified Google partner.

Each participant receives:

1. An individual Google campaign tailored to their own services or products, created under the lecturers’ mentorship (for comparison, the cost of a specialized agency to create a Google campaign ranges from about 700 HRK upwards)
2. Under a special offer in cooperation with Google for new users – a gift voucher of 400 HRK for advertising
3. A certificate of completed Google AdWords training

Duration: 8 school hours
Date and time: 10 May 2014, from 9 a.m. to 4:00 p.m. (5-minute breaks and a long break from 12:15 p.m. to 12:45 p.m.)
Venue: Split, Makarska 36, Wallner school
Workshop format: lectures, group discussion, exercises, creation of a real individual campaign tailored to the participant’s needs
Participants per group: 12 (maximum)

Price of the basic Google AdWords workshop: 999.00 HRK

Sign up using the online form.

Detailed content of the topics covered:

1. Introduction to Google AdWords

   1. General information about Google AdWords
   2. How to start using AdWords

2. Basics of AdWords accounts and campaigns

   1. Account management – basics
   2. Campaign management – basics
   3. Ad group management – basics

3. AdWords ad formats

   1. General information about AdWords ad formats
   2. Guidelines for creating AdWords ads and best practices

4. Ad targeting and placement on pages

   1. General information about ad targeting and placement
   2. Keywords and keyword targeting
   3. Targeting by ad language and location
   4. Targeting through ad placement on the Display Network

5. AdWords bidding and budgeting

   1. General information about AdWords bidding
   2. General information about AdWords budgeting

6. AdWords ad quality

   1. The quality of AdWords ads and the corresponding website

7. Monitoring campaign performance and tracking conversions

   1. General information about campaign monitoring and conversion tracking

8. Optimizing campaign performance

   1. General information about campaign optimization
   2. Optimizing AdWords campaigns and ad groups
   3. Optimizing websites and the subpages the ads lead to (landing page)

9. Examples from practice